The Dubai Expo 2020 started on 1 October 2021 and will continue until 31 March 2022.
“South Africa’s participation in the Dubai Expo is designed as a Recovery Plan post the COVID-19 Pandemic, and artists participation, particularly emerging artists (youth and women) taking up international platforms, is viewed as a positive story to tell and, in turn, upliftment to the economy,” said Minister of Sport, Arts and Culture, Nathi Mthethwa.
“Team South Africa for the EXPO2020 inauguration programme will be a representation of the various parts of South Africa, showcasing amongst others; history and heritage, cultural diversity, creativity and innovation as well as sport dynamism,” the department further said.
“Think Opportunity. Think South Africa”
The Expo is taking place under the theme: “Connecting Minds and Creating the Future via Sustainability, Mobility, and Opportunity”.
The Expo is important as it will place a greater emphasis on bringing global corporate delegations together. From there a future can be shaped based on sustainability, mobility, and emerging opportunities.
SA’s theme that they derived from the main theme is “Think Opportunity. Think South Africa”.
“Under this theme, the country will participate in the Expo with the intention to position South Africa as a globally relevant player and a nation capable of competing with the best; highlighting South Africa’s capabilities as well as its strategic importance in the world,” the department said.
According to the department, its presence at the Expo will set the way for expanding an unexplored route in the digital world. And particularly emphasising innovative digital commerce and investment.
“The exhibition space for October Month will emphasise the contribution that South Africa has made to the world, informing not only our knowledge about the natural and cultural world but our understanding of what it means to be human in a global space.
“The exhibition led by the Department of Sport, Arts and Culture will strongly portray South African culture, heritage, identity, and sports excellence and present the country’s offerings as a partner with several prospects in the Gulf area and beyond.
“The Expo is an excellent venue for South African creative industries to showcase their finest and most distinctive skills in the world of business and trade possibilities,” the department said.
Media Statement: SA artists participate in Dubai EXPO2020