The plan was launched by Yin Tongyue, Chairman of Chery Automobile, Zhang Guibing, General Manager of Chery International, and dealer representatives from across the globe. The inclusion of dealers in this announcement is significant, as they will play an important role in extending the impact of this fund across the globe.
This is not the first global plan launched by Chery. The brand was the first Chinese automobile manufacturer to launch its internationalisation strategy nearly 20 years ago. In the two decades since, it has achieved remarkable growth and learned a great deal about the needs and dreams of global customers.
Since exporting its first vehicle, Chery has won the trust of over 11.2 million users worldwide. It has been the largest exporter of vehicles in China ever since.
Today, Chery is not just an exporter of vehicles. It has five global research and development centres and more than 1 500 dealers in over 80 countries and regions.
With its continuous expansion of the global market and its growing user base, Chery has identified a need to play an active role in protecting the environment and building a better international community. To help with this, Chery has created and funded an international public welfare fund focused on the environment and the global climate.
This fund will channel future Chery activities in these fields. Chery has, for instance, supported Turkey after its major earthquake and helped public welfare activities focused on women in Kuwait. Similarly, it is funding child welfare homes and programmes in South Africa.
Many of these activities will in future be supported and managed by the new Green Public Welfare Fund.
Ultimately, this new fund will grow to include social welfare and environmental projects in other parts of the world where Chery is actively engaged with communities, putting emphasis on its “With Chery With Love” ethos of showing love to every user worldwide.
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