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Gareth Cliff loses Nando’s sponsorship after dismissing racism struggles as “unimportant”

Nando's will be ending its sponsorship of "The Burning Platform" immediately following public outrage over comments made by Gareth Cliff.

Bianca Bassi by Bianca Bassi
2021-10-25 10:31
in News
Gareth Cliff loses Nando's sponsorship after dismissing racism struggles as "unimportant"

Gareth Cliff loses Nando's sponsorship after dismissing racism struggles as "unimportant". Image: Facebook Gareth Cliff

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During an interview on Cliff’s show with DA leader John Steenhuisen and One South Africa Movement member Mudzuli Rakhivahne, one of the topics that were discussed included the commotion and removal of DA posters in Phoenix, Durban.

The posters claimed that the ANC party branded the Indian community as racist, while the DA celebrated them as heroes. The poster read: “The ANC called you racists” and “The DA calls you heroes”.

This discussion led to Cliff claiming race was “at the bottom of the list” for many South Africans.

Rakhivhane replied: “They obviously don’t experience the type of racism I experience on a daily basis.”

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This was followed by a response from Cliff, saying her personal experience was “completely anecdotal” and “unimportant”.

When they try to talk over you and tell you that your experiences as a black woman in South Africa do not matter🤦🏽‍♀️. Racism is structural and even operates at a municipal level. The literal definition of black lives don’t matter. 💀 pic.twitter.com/i2KcVzjcCd

— Mudzuli Rakhivhane (@Mudzuli_Rakhi) October 22, 2021

Nando’s support freedom of speech

The comments made by Cliff naturally triggered outrage and shortly after the incident, Nando’s tweeted that they support “the right to freedom of speech”.

In a statement released over the weekend, the popular franchise announced that they will be pulling the sponsorship with immediate effect.

The company called the incident “highly disappointing” and “at odds with the reasons that we originally entered into our sponsorship of The Burning Platform“.

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pic.twitter.com/ZKTgsiC0fo

— NandosSA (@NandosSA) October 23, 2021

ALSO READ: Youth is urged to exercise their right to vote

Tags: Gareth CliffNando'sPolitics
Bianca Bassi

Bianca Bassi

After studying languages and doing a course in digital content and copywriting, Bianca decided to pursue her love for writing and editing full time. Bianca Bassi Muck Rack Profile

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