Alfa Romeo has announced that the concept car it will show at the 2026 Paris Motor Show will be called the Alfa Romeo Cuorerosso. For South African followers of the Italian brand, the name is the first confirmed detail about the car. The announcement does not include specifications, images or production plans, and it gives no word on whether the concept, or any road car derived from it, will reach South Africa.
Meaning behind the Cuorerosso name
According to Alfa Romeo, the name combines two symbols tied to the brand’s identity. The first is red, which the company describes as the colour of passion and a sign of the Alfa Romeo imagination. The second is the heart, which it presents as the source of that energy and a symbol of the relationship between every car from the Biscione brand and its drivers.
The company says the name is a statement of intent for a future car designed first to excite. It adds that choosing an Alfa Romeo has never been a purely rational decision but an emotional one that reason confirms afterwards. Alfa Romeo describes itself as a ‘love brand’ with a relationship with its customers that goes beyond the product.
Who developed the Alfa Romeo concept
Alfa Romeo says the Cuorerosso was developed by the people who create its cars every day. It was designed for Alfisti around the world, whom the brand describes as sharing the belief that driving is something to be felt before it can be explained.
The release concentrates on the thinking behind the name. It gives no technical information about the concept, including its body style, drivetrain or dimensions. Those details are likely to come closer to the car’s public debut.
Cuorerosso at the 2026 Paris Motor Show
The Alfa Romeo Cuorerosso will be on display in Hall No. 4 at the Paris Expo Porte de Versailles exhibition centre from 12 to 18 October. Alfa Romeo will hold its press conference on 12 October at 10:55 a.m., where more details about the concept are expected.
Supplied by MotorPress (Sizwekazi Mdingi, Head of Corporate Communications, Alfa Romeo)
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