- Avenger placed on Allianz Stadium roof.
- Stunt staged before Juventus v Lazio match.
- Manuel Locatelli revealed as the owner.
- Avenger reaches 300,000 orders worldwide.
- Video on Jeep Europe YouTube channel.
Minutes before kick-off in the Juventus v Lazio match, the stadium announcer interrupted the build-up with an unusual request. As the teams warmed up and supporters took their seats, he asked: “Would the owner of the New Jeep Avenger, license plate JE1941EP, please move their SUV from the roof of the stadium immediately.”
Fans looked up to find the car positioned on the roof of Allianz Stadium. Called “The Announcement”, the activation was built around the model’s “Go Everywhere” message.
Juventus captain named as Avenger owner
Stadium cameras then searched the crowd for the owner of what is Italy’s best-selling SUV. The search ended with Juventus captain Manuel Locatelli, who was revealed as the driver responsible.
Giant screens and LED displays around the ground showed the new Avenger with the line “New Jeep Avenger. Go Everywhere”. The stunt also ran across Jeep and Juventus social channels, through a dedicated video and content that supporters in the stands created and shared in real time.
Stellantis employees join the Jeep activation
Staff from parent company Stellantis were invited to take part through an internal casting competition. Three winners attended the match with a dedicated host, reacted to the reveal on the giant screen and appeared in social content produced by the brand and the club.
Visitors could also inspect the Avenger and its key features up close at a supporting display, which doubled as a lead generation activity.
Avenger passes 300,000 orders
The event coincided with a sales milestone for the compact SUV, which this week reached 300,000 orders worldwide since its launch. According to Jeep, the stunt builds on its relationship with Juventus and turned the stadium into a stage for the model’s promise: Go Everywhere, Do Anything.
“The Announcement” can be watched in full on the Jeep Europe YouTube channel.
Supplied by Newspress UK (Jeep)
This story is based on aggregated news, press release(s) or other sources and was prepared with the help of AI tools, which can make mistakes. Prices, specifications, general information and availability may change, so confirm the details with the manufacturer, other news sources or a dealer.
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