- 14 495 Toyota sales in October 2026.
- Market share of 23.4% in South Africa.
- Industry sales rose to 61 890 units.
- Hilux recorded 3 820 sales.
- Parts exports reached 414 250 units.
With 14 495 new vehicles sold in October 2026, Toyota South Africa Motors (TSAM) stayed well ahead of its rivals, and the 23.4% market share keeps it the leading automotive brand in South Africa. The company also led the passenger, Light Commercial Vehicle (LCV) and Medium Commercial Vehicle (MCV) segments, with passenger cars making up about half of its sales.
According to naamsa | The Automotive Business Council, the domestic market recorded 61 890 sales in October 2026, up from 56 051 units in October 2025. Over the same period, Toyota’s volume rose from 13 559 units to 14 495.
Toyota passenger car and Lexus sales
Passenger vehicles accounted for more than half of the brand’s monthly total. The Corolla Cross (1 723 units) and Starlet Cross (1 611 units) were both among the country’s top-selling passenger vehicles, followed by the Vitz (1 091 units), Starlet (1 081 units), Urban Cruiser (939 units) and Fortuner (894 units).
Lexus delivered 84 units. The GX led with 26 sales, ahead of the LX on 22 and the NX on 20.
Hilux and Hino commercial vehicle results
In the LCV segment, the Hilux recorded 3 820 sales and a 30.4% segment share. The Hiace added 600 units and the Land Cruiser 79 Pick-Up 384.
Hino’s 300 series rose to 146 units, up from 129 in September 2026. In the Heavy Commercial Vehicle segment, the Hino 500 and Hino 700 delivered a combined 129 units.
Fleet customers and parts operations
The company serves more than 2 000 fleet customers in agriculture, mining, construction, logistics and transport. Its parts operations passed two million domestic parts sold during October, while export volumes reached 414 250 units, growth of approximately 21.9% on September’s 339 851 units.
Leon Theron, Senior Vice President for Sales and Marketing at Toyota South Africa Motors, said maintaining a 23.4% share “in a highly competitive environment is a testament to the strength of our portfolio and the trust South Africans continue to place in the Toyota brand.”
Supplied by MotorPress (Riaan Esterhuysen, Senior Manager: PR & Corporate Communication, Toyota South Africa)
This story is based on aggregated news, press release(s) or other sources and was prepared with the help of AI tools, which can make mistakes. Prices, specifications, general information and availability may change, so confirm the details with the manufacturer, other news sources or a dealer.
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