- Two one-off Bentley cars mark Remembrance Day.
- Bentayga EWB Artenara and Supersports chosen.
- Designed with colleague network BeReady.
- Artwork inspired by poem In Flanders Fields.
- Tribute to 17 colleagues killed in wartime.
Two specially commissioned cars, a Bentayga Extended Wheelbase Artenara and a Supersports, have been unveiled by Bentley Motors to mark Remembrance Day in the United Kingdom. Each is a one-of-a-kind tribute to the Armed Forces, created by the Bentley Design team in collaboration with BeReady, a colleague-led network.
Known among staff as the Poppy Cars, the pair took part in an onsite Remembrance service in Crewe, attended by dignitaries from the Ministry of Defence, the local Royal British Legion and Crewe Town Council. They then joined Mission Motorsport’s Race of Remembrance at the Anglesey circuit before returning to Crewe, where colleagues gathered.
Bentayga and Supersports artwork explained
The bespoke exterior artwork takes its inspiration from John McCrae’s poem In Flanders Fields, which serves as a message from the fallen to the living. Its themes are peace amidst destruction, reflection from the fallen and a challenge to the living.
Poppies blooming across a battlefield and larks soaring overhead represent life enduring through adversity. The central artwork remembers those who made the ultimate sacrifice as ordinary people who loved and were loved, and the design ends with a call for future generations to uphold the values they defended.
What Bentley design leaders said
Robin Page, Director of Design at Bentley Motors, said the cars were created to inspire reflection, adding that “remembrance is not confined to a single day, but is a legacy that must be carried forward and shared by each generation.”
Chris Cole, the company’s Product Line Director, said: “The Remembrance vehicles demonstrate how craftsmanship can be used to tell stories that matter.” The cars were unveiled in the same year the carmaker was awarded Gold Employer Recognition Scheme status, the highest recognition available to employers supporting the Armed Forces community.
BeReady network and the Crewe bombing
BeReady is one of five Diversity, Equity, Inclusion and Belonging networks at the firm and offers a supportive space for veterans, acting reservists and their families. Members of the manufacturing team also crocheted handmade poppies to raise funds for the Royal British Legion.
The project serves as an annual tribute to the 17 colleagues who lost their lives while building the Merlin Aero Engine when a bomb dropped over Crewe 86 years ago. Bentley, owned by the Volkswagen Group since 1998, designs and builds its cars in Crewe, England.
Supplied by Newspress UK (Bentley)
This story is based on aggregated news, press release(s) or other sources and was prepared with the help of AI tools, which can make mistakes. Prices, specifications, general information and availability may change, so confirm the details with the manufacturer, other news sources or a dealer.
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