- Chery Brand Night held at Wuhu Grand Theatre.
- Part of Chery International User Summit 2026.
- Two new SUVs get global reveals.
- Event takes place in October 2026.
- Five themed Home Zones for guests.
Families who own Chery vehicles will gather this month at the Wuhu Grand Theatre for CHERY Brand Night, an event that forms part of the Chery International User Summit 2026 and will include the global reveals of two new SUV models.
Staged under the theme ‘Together. For Family’, the evening is built around customers invited from around the world as special guests. Their stories of family life will shape a theatrical programme put together by CHERY, the family-focused brand within Chery Group.
Customer stories at CHERY Brand Night
The company describes family mobility as something that changes over time, from life as a couple to travelling as a family of three, and later to holidays with growing children or three generations together. Guests will share how they and their vehicles have grown together through those stages.
According to the brand, its entire model range is designed to support these changing stages, from weekday school and office runs to weekend camping trips and holiday journeys with grandparents.
Two new Chery SUVs for families
Neither of the two new SUVs has been named yet. The first is aimed at growing urban families, with a focus on easy driving and parking on school runs, in shopping districts, on narrow streets and in underground car parks. The second is designed for families who want to explore together, with long weekend trips and outdoor adventures in mind.
Both, the manufacturer says, are shaped around real family needs rather than competing only on specification lists.
Home Zones and the main hall programme
Arriving guests will pass through five themed ‘Home Zones’, which replace a conventional check-in waiting space with an area for family connection and conversation. In the main hall, the programme moves from everyday family mobility to upgrades for family life, ending with a global reunion and a group photo moment.
Peter Crouch and Edwin van der Sar to appear
England football legend Peter Crouch and Dutch goalkeeper Edwin van der Sar, both CHERY brand ambassadors, are set to make a surprise appearance during the evening. Chery launched in the United Kingdom in August 2025, where its TIGGO SUV range spans the TIGGO 4 to the TIGGO 9, is sold through 85 locations and comes with a seven-year warranty.
Supplied by Newspress UK (CHERY UK)
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