- Automotive Partner of Emaar Dubai Premier Padel P1.
- Deal covers 2026, 2027 and 2028 editions.
- 2026 event runs 8 to 15 November.
- Held at Hamdan Sports Complex, Dubai.
- First step ahead of planned Middle East entry.
Padel’s only official professional tournament in the United Arab Emirates has a new car partner. CUPRA becomes Automotive Partner of Emaar Dubai Premier Padel P1 for the 2026, 2027 and 2028 editions, giving the Spanish brand a long-term platform to reach audiences in the region through the sport.
The agreement is described as a first step in the brand’s journey towards the Middle East, building awareness and connecting with new audiences ahead of its planned entry into the region.
Dates and venue for the 2026 tournament
This year’s edition takes place from 8 to 15 November at Hamdan Sports Complex in Dubai. It brings leading men’s and women’s players to the city and combines the competition with hospitality, entertainment and dedicated fan experiences. The event forms part of the international Premier Padel circuit, offering ranking points and prize money.
CUPRA Terramar and Formentor on display
As part of the deal, the brand gets on-court and digital visibility, brand activations and two models displayed at the venue. The Terramar, its sporty SUV, sits on the central court. At the main entrance, the Formentor is shown in a dedicated CUPRA Roadshow Module, giving visitors their first contact with the marque as they arrive.
Ignasi Prieto, Chief Brand Officer of CUPRA, said the partnership creates “a relevant touchpoint for CUPRA to connect with new-generation audiences in the UAE who share our passion for padel.” Iván Modia, CEO of Gallop Global and Tournament Director, said the decision “reflects the growing international appeal of padel and Dubai’s position as a leading destination for world-class sporting events.”
CUPRA involvement in padel since 2019
The company has backed the sport since 2019, supporting official competitions, working with the International Padel Federation (FIP) and sponsoring more than 1,220 tournaments in over 78 countries. It is also the premium sponsor of the Premier Padel Tour.
Its CUPRA Padel Tribe brings together some of the world’s leading players, while the GAMECHANGERS programme, developed with FIP and the Tribe, aims to identify and support the next generation. Since its launch in 2018, the brand has introduced eight models and sold over 1 million vehicles globally. Its line-up includes the Leon, Formentor, Born, Tavascan, Terramar and Raval, and the Dubai tournament opens on 8 November.
Supplied by Newspress UK (CUPRA)
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