- UK debut planned for early 2027.
- V27 is the first model for Britain.
- Five-seat electrified SUV with off-road capability.
- Refined at UTAC Millbrook for UK roads.
- Pricing and specification confirmed closer to launch.
Chery International’s SUV brand iCAUR will not lean on its parent’s network in the United Kingdom, operating instead as a standalone marque with its own dedicated team and route to market. The brand has confirmed it will start selling cars there in early 2027, with the V27 as its first model for British customers.
Launched internationally in 2025, iCAUR is sold in more than 40 markets. Its guiding philosophy, called ‘Born to Play’, centres on self-expression over conformity and the freedom to explore, and the company says it shapes every model from design to dynamic capability.
Timing of the iCAUR UK arrival
The UK debut will coincide with Chery Automobile’s 30th anniversary and with the completion of Chery International UK’s third year in Britain, following its arrival there with OMODA in 2024. Chery International, the export-only sister company of Chery Automobile, has been China’s largest passenger car exporter for 23 consecutive years and operates in more than 130 countries and regions.
iCAUR V27 design and interior
The V27 is a square-shouldered, five-seat SUV whose styling draws on nature. Pronounced wheel arches are meant to evoke mountain shoulders, a defined beltline runs along the body like a ridgeline, and cleaner, flatter panels balance the sculpted forms.
Inside, physical buttons handle key functions alongside digital screens, while glass panels bring natural light into the cabin. That interior earned the Best Interior Design Award in the Premium Car Category at the 2026 Torino Automotive Design Awards.
Powertrain and development at Millbrook
Details of the drivetrain remain limited. The company has confirmed only that the SUV will use an electrified powertrain from Chery International, designed to combine efficiency with off-road capability.
Before reaching British buyers, the model will be refined and developed specifically for UK roads at Chery Automobile’s new R&D Centre of Excellence at UTAC Millbrook.
What comes next for iCAUR
Full UK specification and pricing for the V27 will be confirmed closer to launch, with further details of the brand’s UK launch programme due in the coming months. A UK website for iCAUR is already live. Separately, the brand will unveil an all-new model, the V25, at the iCAUR International User Summit next week.
Supplied by Newspress UK (iCAUR UK)
This story is based on aggregated news, press release(s) or other sources and was prepared with the help of AI tools, which can make mistakes. Prices, specifications, general information and availability may change, so confirm the details with the manufacturer, other news sources or a dealer.