- Mid-size V25 revealed in Wuhu, China.
- Five seats, near 1:1 body proportions.
- UK plans for V25 not yet confirmed.
- Brand’s UK debut set for early 2027.
- Flagship V27 to lead British launch.
Customers, media and partners from around the world gathered in Wuhu, China, for the 2026 iCAUR International User Summit, where the brand showed its new V25 to an international audience for the first time. The event also gives parent company Chery International a platform to present its latest developments and its view of future mobility.
Positioned as a mid-size model, the V25 follows the brand’s ‘Born to Play’ philosophy, which it describes as self-expression over conformity, challenging convention and the freedom to explore. iCAUR itself was launched internationally in 2025 as an SUV brand and is now sold in more than 40 markets.
iCAUR V25 design and proportions
Expanding the V series, the five-seater carries the brand’s architectural design approach, with strong proportions, clean lines, a squared-off silhouette and an upright stance. Its body proportions are close to 1:1, and classic round headlamps give it an angular profile.
Extended wheel arches and a wider tyre profile than is usual in its class add to a high-riding look. iCAUR calls this its Future-Classic design philosophy, which keeps the appeal of classic shapes while responding to the tastes and lifestyles of a new generation.
Intended use of the V25
The newcomer is meant to move between urban commutes and outdoor trips, with what the brand calls all-scenario capability intended to cover a wide range of driving conditions. Its platform is designed to be flexible, with multiple options for customisation and practical additions, and iCAUR says it brings together design, new-energy technology and wide capability in a vehicle shaped around individual preferences.
iCAUR UK plans and the V27
For now, the V25 has been revealed for international markets only, and plans for the model in the United Kingdom have yet to be confirmed. iCAUR will make its UK debut in early 2027 with the flagship V27, a five-seat electrified SUV with off-road capability and the first of the brand’s models to reach British customers.
In the UK, iCAUR will operate as a standalone brand with its own team and route to market, under Chery International UK, which launched in Britain with OMODA in 2024. Full UK specification and pricing for the V27 will be confirmed closer to launch, while further details of the V25, including any UK plans, will be announced in due course. The iCAUR UK website is now live.
Supplied by Newspress UK (iCAUR UK)
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