- Martin Pohanka appointed Head of Design.
- With the brand since 2017.
- Previously Head of Design Creation since 2023.
- Earlier roles at Audi, Porsche, Jaguar Land Rover.
Volkswagen Commercial Vehicles has appointed Martin Pohanka to head up its Design function. The designer joined the brand in 2017 and most recently served as Head of Design Creation, responsible for Interior, Exterior, UI/UX and Colour & Trim.
Why Volkswagen chose Pohanka
Karsten Franz, Head of Technical Development at the brand, said Pohanka knows its products and “the specific requirements of our customers extremely well”, adding that he is “the right person to consistently evolve our design language.”
Chief executive Stefan Mecha described design as a crucial part of the brand’s identity. “Our vehicles must both inspire and perform in everyday use. Martin Pohanka combines both,” he said.
Career at Audi, Porsche and Jaguar Land Rover
After studying industrial design, including at the Pforzheim University of Design, Pohanka began working in 1997 as a freelance industrial designer. A year later he joined Audi, and from 2001 he held various positions in interior and advanced design at Porsche.
Between 2015 and 2017 he was Chief Designer of Interior Creation at Jaguar Land Rover in the UK.
Work on the Multivan, ID. Buzz and Amarok
On arriving at Volkswagen Commercial Vehicles in 2017, he initially took charge of interior design. His remit widened in 2023, when he became Head of Design Creation.
Vehicles whose design originated during his career include the Porsche 911, Boxster and Macan, the Land Rover Defender and Range Rover, and, at the commercial vehicle brand, the Multivan, ID. Buzz, the new Transporter generation and the Amarok. Several of these models have won international design awards.
Where Volkswagen Commercial Vehicles builds its vans
The brand is headquartered in Hanover, Germany, and its more than 21 000 employees produce vehicles at sites in Hanover and in Poznań and Września in Poland. Pohanka now takes overall responsibility for design across the range, which includes the Transporter, Caravelle, Multivan, Caddy, Crafter, California, Amarok and ID. Buzz.
Supplied by Newspress UK (Volkswagen Commercial Vehicles)
This story is based on aggregated news, press release(s) or other sources and was prepared with the help of AI tools, which can make mistakes. Prices, specifications, general information and availability may change, so confirm the details with the manufacturer, other news sources or a dealer.
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