- Annual awards for Suzuki’s 26-strong Irish network.
- Ceremony held at Powerscourt, Enniskerry, County Wicklow.
- Cassidy Motors named Sales Dealer of the Year.
- Six dealers joined the Suzuki 100 Club.
- Record 2,000 units sold in Ireland.
Cassidy Motors has been named Sales Dealer of the Year in Suzuki Ireland’s 2026 Dealer of the Year awards, which recognise dealerships across the brand’s 26 strong Irish network for their performance and customer service over the past 12 months. The ceremony took place at Powerscourt, Enniskerry, County Wicklow, where Suzuki Board members presented the awards.
Record year for Suzuki in Ireland
David Kateley, Director Automobile, Suzuki GB PLC and Republic of Ireland, said the year had been “challenging and increasingly competitive” for the industry, yet the Irish dealers achieved “a record market share for four consecutive years plus another record 2,000 units sold”, well before the end of the calendar year.
Looking ahead, he pointed to the e VITARA, launched in Ireland in the spring, and three more EVs due to be introduced through to 2030, adding that the dealers would be “instrumental” in bringing them to market.
Suzuki 100 Club and long service awards
Six dealers joined the Suzuki 100 Club for selling 100 cars or more during the year: Barry Browne Cars, Cassidy Motors, Thomas Farrell & Sons, Hinchy’s Motors, Windsor Airton and Kevin O’Leary Suzuki.
Long service awards ranged from five to 35 years. Midland Suzuki in Westmeath, Dineen O’ Donoghue in County Kerry, Kevin O’ Leary Silversprings in Cork City and Hinchy’s Motors in Limerick each marked five years. Paschal Kennedy Motors in South Dublin reached 15 years, Trunk Road Garage in Monaghan 30 years, and T Farrell & Sons in Waterford City 35 years.
Sales, aftersales and customer experience winners
Michelle and Jason Cassidy took the sales title after achieving the highest market share for the brand and top performance in e VITARA sales, despite their dealership being in the most rural of territories.
The aftersales award, calculated over the previous six months from parts and accessory sales and the customer experience score for trust, went to Dineen O’ Donoghue and his team for their focus on communication with customers. Sean Kelleher of John Kelleher (Salthill) received the Customer Experience (CX) dealer award for the dealership’s commitment to everyday customer needs and care in both sales and aftersales.
Supplied by Newspress UK (Suzuki Ireland)
This story is based on aggregated news, press release(s) or other sources and was prepared with the help of AI tools, which can make mistakes. Prices, specifications, general information and availability may change, so confirm the details with the manufacturer, other news sources or a dealer.
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