- ‘Made with Europe’ approach including UK, Türkiye, Japan.
- 90 per cent CO₂ cut proposed for 2035.
- Five-year compliance window from 2028 to 2032.
- UK 2030 ZEV share capped at 50 per cent.
- UK ZEV mandate revision completed in 2027.
European lawmakers and the UK Government have been urged by Toyota to adopt pragmatic, technology-neutral rules as the EU shapes the Industrial Accelerator Act and the Automotive Package, and Britain reviews its Zero Emission Vehicle (ZEV) mandate.
The carmaker has designed, developed and built vehicles, engines and hybrid systems in Europe for more than 60 years. “Toyota is not a guest in Europe. We are a European manufacturer,” said Yoshihiro Nakata, President and CEO, Toyota Motor Europe.

Toyota and the Made with Europe approach
Rather than an EU-only assembly rule, the company wants recognition for a limited number of trusted free-trade and customs-union partners with full reciprocity, among them the UK, Türkiye and Japan. Together, it says, that market reaches around 31 million vehicles.
European-content requirements should be phased in, building towards 70 per cent after three years based on ex-works value, with no substantive automotive requirements before 2030. Toyota also proposes a 70 per cent overall sales threshold instead of the proposed 85 per cent, and the temporary exclusion of fuel-cell vehicles.
CO₂ targets for cars and vans
Battery-electric vehicles are forecast to make up around 45 per cent of new cars by 2030, while current rules require more than 55 per cent. The gap is wider for light commercial vehicles.
Toyota proposes a five-year compliance window from 2028 to 2032 and a 90 per cent CO₂ reduction target for 2035, with flexibilities for renewable fuels and green steel. LCVs would be treated separately, with a 35 per cent cut for 2030 and 80 per cent for 2035. Vehicles running exclusively on eligible fuels (VEEF) should count as zero emission, and targets should be reviewed regularly.

Proposals for the UK ZEV mandate
In the United Kingdom, Toyota asks for a maximum 2030 ZEV share of 50 per cent for cars and 40 per cent for LCVs with flexibilities, a 2035 framework defined now, compliance options extended to 2035, a five-year approach similar to the EU and a UK equivalent of VEEF. It wants the mandate revision completed in 2027. “Isolation makes us weaker,” said Matt Harrison, Chief Corporate Officer, Toyota Motor Europe.
Supplied by Newspress UK (Toyota)
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