The video in brief
- Medium Build performs It’s Not Easy (Falling In Love)
- Song comes from the album King of Having Fun
- An official visualizer accompanies the track
- Katie Mlinek served as director of photography
- Featured on the New Music Friday list
Medium Build performs It’s Not Easy (Falling In Love), a song that draws on country, indie, pop and rock. The track comes from the album King of Having Fun, which is out now, and is a reflection on how hard it is to fall in love and on holding on to someone special.
The song arrives with an official visualizer. Katie Mlinek worked as director of photography, Jonas Bishop Hayes edited the clip and Jack Mohler handled the colour. The track has been featured on the New Music Friday list.
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The details
Artist
Medium Build
Song title
It's Not Easy (Falling In Love)
Album
King of Having Fun
Type of video
Visualizer
Genre
Country, Indie, Pop, Rock
Video released
4 September 2026
Length
2:27
More: the latest music videos and the YouTube Music TOP 100 South Africa.