- 270,000 visitors at Alpine’s Paris stand.
- A310 Vision is a one-off concept.
- Third-generation A110 due end of 2027.
- Atelier Alpine extended to A290 and A390.
- New Collection trim for the A290.
Visitors numbering 270,000 passed through the Alpine stand at the Paris Motor Show, where the French brand displayed the A310 Vision concept, a veiled sculpture previewing the third-generation A110 and wider personalisation for its electric A290 and A390. Philippe Krief, Alpine CEO, said the show “brought our whole strategy together in one place”.
Alpine A310 Vision concept
Introduced by Krief, the A310 Vision is a one-off concept rather than a preview of a production model. It showcases the new, modular Alpine Performance Platform (APP), which is being developed to accommodate different bodystyles and powertrains. The car reimagines the 1971 A310 in a year that marks 55 years of the four-cylinder car and 50 years of the V6.
Designers blended the purity of the early four-cylinder cars with the muscular stance and widened wings of the V6. Triangular “A”-shaped wheels recall the original full metal wheels, aluminium bodywork meets a Formula One-inspired black lower section and a semi-transparent bubble canopy reveals the cockpit. Pop-down headlights complete the look on start-up.
Third-generation Alpine A110 preview
Unveiled by Antony Villain, Alpine VP of Design, and Pierre Gasly of the BWT Alpine Formula One Team, the sculpture hints at the next A110, due at the end of 2027. Its blue veil draws partly on the tension of Concorde breaking the sound barrier. Beneath it sit a V-shaped nose with a dual light signature, a teardrop cabin and four pronounced wheel arches. Built on APP, the coupe is set to be the world’s first true electric sports car.
Atelier Alpine for the A290 and A390
For the first time, the Atelier Alpine offer now covers the A290, which also gains a Collection trim with the 180 hp and 220 hp powertrains. Blanc Nival paint, a black roof, 19-inch diamond-cut Snowflake wheels and silver front brake calipers are standard, with Telemetry, Pack Safety and a French flag on the C-pillar among the options.
On the A390 fastback, a GTS appeared in Bleu Tempête Mat with Sabelt sport seats in Nappa gris leather and 21-inch forged Snowflake wheels, while a GT showed new 20-inch Comète alloys. Both models offer V2G and V2L bidirectional charging and access to Google Gemini through the Alpine Portal.
Alpine sales growth and retail network
Sales rose from around 4,500 cars in 2024 to more than 10,000 in 2025 and have exceeded 13,000 this year. The brand now sells through 251 points of sale in 26 countries. A replay of the press conference, Alpine at Paris Motor Show 2026, is available to watch online.
Supplied by Newspress UK (Alpine)
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