- Annie Leibovitz photographs Florence Pugh with Type 01.
- Pugh is Jaguar’s inaugural brand ambassador.
- Type 01 premiered at STORIED in New York.
- UK orders open in early 2027.
- UK prices start at £130 000.
Jaguar has revealed a creative collaboration with photographer Annie Leibovitz, who has produced a visual presentation of the new Type 01 featuring British actor Florence Pugh. The project follows the appointment of Pugh as the inaugural ambassador of the brand’s new era.
Leibovitz’s portrait series explores individuality, confidence and creative ambition, values the carmaker says underpin both the car and its transformation.
Type 01 premiere at STORIED in New York
The collaboration follows the world premiere of Type 01 at STORIED in New York, a venue that once housed the photographer’s studio. As part of the event, Frankie Aldino, a mentee of Leibovitz who was personally recommended by her for the project, captured portraits of attending talent and guests. The brand describes this dual commission as part of its commitment to championing emerging artists.
Leibovitz and Pugh on the portrait series
Explaining her approach, Leibovitz said: “Florence brings warmth, presence and humanity, while Type 01 is sculpted, precise and striking in its form. Rather than treating the car as a backdrop, I wanted to photograph them both with the same curiosity.”
Carlee Hardaker, Marketing and Communications Director of Jaguar, summed up the pairing: “Florence Pugh is the face of our new era. Annie Leibovitz is the lens.” Styling for the shoot was by Rebecca Corbin Murray, with hair by Shon Ju and make-up by Alex Babsky.
Jaguar Type 01 design and platform
Started from a single line and a blank sheet of paper, the luxury four-door grand tourer has a low roofline, long bonnet and sleek silhouette. Jaguar calls it the most technologically advanced and powerful model in its history and links it to the E-type and XJS. It is the first production Jaguar built on Jaguar Electric Architecture (JEA), a dedicated platform.
Its name carries meaning too. “Type” nods to earlier models, “0” signifies zero tailpipe emissions and “1” marks the first of a new generation of Jaguars.
Type 01 price and orders in the UK
Designed, engineered and manufactured in the UK, the electric GT will be open for orders in early 2027, with prices starting at £130 000.
Supplied by Newspress UK (Jaguar UK)
This story is based on aggregated news, press release(s) or other sources and was prepared with the help of AI tools, which can make mistakes. Prices, specifications, general information and availability may change, so confirm the details with the manufacturer, other news sources or a dealer.
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