- Branded cooler carts at every UK FIAT retailer.
- Carts fully funded by FIAT.
- Produced in partnership with Urban Tricycles.
- Stocked with Italian-inspired refreshments.
- Usable in showrooms and at events.
Every FIAT retailer in the United Kingdom now has a bespoke, branded cooler cart, following the completion of a nationwide rollout paid for entirely by the Italian brand. The carts are stocked with Italian-inspired refreshments and are meant to bring what the company calls a taste of La Dolce Vita to its showrooms.
FIAT cooler cart design and use
Each cart has been custom designed in the brand’s latest corporate colours. Retailers use them to offer customers a chilled refreshment as soon as they walk through the door.
The units are compact enough to sit in a showroom waiting area, yet they are built to travel. Staff can wheel them outside to support events and local activity, so their use is not limited to the sales floor.
Partnership with Urban Tricycles
Production was handled by Urban Tricycles, the specialist behind the FIAT Brand Trike that appears at national events across the country. According to the brand, working with the same firm means the new carts feel unmistakably FIAT from the wheels up.
The initiative forms part of what the manufacturer describes as an ongoing commitment to putting joy and personality at the heart of every customer visit.
FIAT UK managing director on the carts
Kris Cholmondeley, FIAT UK Managing Director, said the customer experience should reflect what the brand stands for: “colour, positivity, simplicity and joy.” He described the carts as “a small but meaningful way of bringing a little Italian hospitality into our showrooms.”
He added that the aim is for a visit to feel warm and colourful, whether a customer is collecting a car or simply browsing, and called it a simple idea that brings the brand to life in every showroom.
Where to find the carts in the UK
The carts are now in place at FIAT retail sites throughout the United Kingdom. Further information about the brand and its full model range is available at www.fiat.co.uk or from local FIAT retailers.
Supplied by Newspress UK (FIAT)
This story is based on aggregated news, press release(s) or other sources and was prepared with the help of AI tools, which can make mistakes. Prices, specifications, general information and availability may change, so confirm the details with the manufacturer, other news sources or a dealer.
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