- Aston Martin partners with Disney and Lucasfilm.
- Marks 50 years of Star Wars.
- Year-long celebrations start January 2027.
- Programme details due early 2027.
Disney and Lucasfilm have signed up Aston Martin as part of a global, year-long celebration marking 50 years of Star Wars. The British carmaker will mark the anniversary through a programme of events running from January 2027.
First released in 1977, Star Wars was later retitled Star Wars: A New Hope. The film has since grown into one of the longest-running franchises in cinema, with audiences spanning several generations.
Aston Martin and Star Wars collaboration
The tie-up will bring together British ultra-luxury craftsmanship and cinematic storytelling through a series of activations and collaborations across the anniversary year. Neither party has yet said what form these will take.
Finbar McFall, Global Director of Marketing and SVO at Aston Martin, pointed to a shared focus on design. “For 50 years, Star Wars has demonstrated the extraordinary power of design and storytelling to inspire generations around the world,” he said, adding that the company shares the same commitment to creating products and experiences with distinctive character.
Lucasfilm anniversary programme
The announcement comes as Lucasfilm prepares a wider programme covering both the legacy and the future of the franchise. That programme includes a theatrical run of the original 1977 film.
Aston Martin range and background
Founded in 1913 by Lionel Martin and Robert Bamford, the Gaydon-based brand currently builds the Vantage, DB12, Vanquish, DBX and Valhalla, its first mid-engined hybrid. Its sports cars are made in Gaydon, England, while the DBX SUV range is built in St Athan, Wales.
No specific vehicles have been linked to the anniversary so far. Further details of the Star Wars 50th anniversary programme from Aston Martin will be announced in early 2027.
Supplied by Newspress UK (Aston Martin)
This story is based on aggregated news, press release(s) or other sources and was prepared with the help of AI tools, which can make mistakes. Prices, specifications, general information and availability may change, so confirm the details with the manufacturer, other news sources or a dealer.
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