- Crested ibis conservation day held in Zhejiang.
- Cheetah campaign with Discovery Channel and CCF.
- Turtle, markhor and harpy eagle projects running.
- Brand present in over 100 countries and regions.
- Over 300 Jetour Club communities worldwide.
International guests at the 2026 Jetour Global Technology Experience Day spent 22 October at Xiazhu Lake National Wetland Park in Deqing, Zhejiang Province, taking part in a crested ibis conservation initiative. They observed the birds, helped prepare and install nesting facilities and released fish fry into the wetland.
The day forms part of the Chinese carmaker’s “Travel+” ecosystem, which brings travel, off-road exploration and nature conservation together. Participants also learnt about the protection of crested ibises and their habitat.
Jetour conservation projects across regions
In Africa, the brand partnered with Discovery Channel and the Cheetah Conservation Fund (CCF) on the “Return of the Cheetah” campaign. Its documentary series, which raised public awareness of cheetah protection, received Telly Awards.
Elsewhere, the company works with TCS and PULIHARA on turtle conservation in Malaysia. It has launched a markhor protection programme in Pakistan and runs a harpy eagle conservation project in South America.
Conservation within the Travel+ strategy
According to the release, off-road capability opens up new ways to explore nature, but respecting and protecting ecosystems is essential to the travel and off-road culture the brand promotes. By working with specialist organisations and partners, the manufacturer aims to turn “Travel + Public Welfare” from individual initiatives into a long-term, cross-border commitment.
Jetour global reach and owner communities
The brand has expanded into more than 100 countries and regions, with over 300 Jetour Club communities and more than 50 million fans worldwide. Its strategy focuses on vehicles and experiences aimed at the changing needs of travellers.
Self-driving trips, off-road experiences and conservation activities give owners further ways to connect with the brand beyond the vehicle itself. Jetour says it will continue working with users and partners worldwide to include conservation in more travel experiences.
Supplied by QuickPic (Jetour)
This story is based on aggregated news, press release(s) or other sources and was prepared with the help of AI tools, which can make mistakes. Prices, specifications, general information and availability may change, so confirm the details with the manufacturer, other news sources or a dealer.
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