- Chery UK headline sponsor of 2026 Gala Dinner.
- Held at London’s Roundhouse on 9 November.
- Evening raised £1.5 million.
- Charity formerly known as Grief Encounter.
- Reaches over 2,200 bereaved people each year.
Headline sponsorship from Chery UK supported The Children’s Grief Charity’s 2026 Gala Dinner, held at London’s Roundhouse on Monday 9 November. The evening marked 22 years of the charity’s work and saw the formal announcement of its new name.
The Children’s Grief Charity and its work
Formerly known as Grief Encounter, the organisation provides specialist support to children and young people after the death of a parent, sibling or someone else close to them. Each year it reaches more than 2,200 bereaved children, young people and family members through specialist therapy, peer connections and residential experiences.
Supporters, special guests and VIPs attended the flagship fundraising event, which raised £1.5 million for that work.
Chery UK and the residential weekend
Support from the carmaker also extended beyond the dinner. Ahead of the gala, the brand supported a residential weekend that brought bereaved children, young people and their families together for time away in a safe environment, where they could meet others who understand their experiences and build friendships.
For that weekend, Chery UK provided a vehicle to help the charity’s team transport resources and equipment for the activities, as well as Panda toys for the children.
What Chery and the charity said
Farrell Hsu, Managing Director at Chery UK, said: “When a family loses someone close to them, the impact on children can be profound, and having the right support to turn to makes an enormous difference. No child should have to navigate grief alone.”
Suzy Turner-Jones, CEO of The Children’s Grief Charity, said the partner’s support “enables us to reach more bereaved children and young people when they need us most”.
Chery in the United Kingdom
The brand launched in the UK in August 2025 with a range of TIGGO SUVs, from the compact TIGGO 4 to the flagship TIGGO 9, each available with Chery Super Hybrid technology. Its UK customers receive a seven-year warranty and roadside assistance, and the national retail network has 85 locations. More information about the charity is available at thechildrensgriefcharity.org.uk.
Supplied by Newspress UK (CHERY UK)
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