- All-new TIGGO 7 and TIGGO X7 revealed.
- TIGGO X7 is first TIGGO X model.
- Shown at 2026 Chery Global User Summit.
- Event held in Wuhu, China.
- Crouch and van der Sar attended as ambassadors.
Families from the UK, Poland, Romania, South Africa, Brazil and Ecuador gathered at the Wuhu Grand Theatre in China as the all-new TIGGO 7 and the TIGGO X7 made their global debuts. The reveal formed part of Chery Brand Night, held under the theme ‘Together. For Family’ during the 2026 Chery Global User Summit.
Guibing Zhang, Executive Vice President of Chery Auto, led the evening. Former footballers Peter Crouch and Edwin van der Sar attended as Chery brand ambassadors, while the visiting families shared their own stories on stage.
All-new TIGGO 7 aimed at daily family use
Three families from Ecuador, Poland and the UK opened the summit with accounts of supporting one another through difficult times and changing needs. According to the carmaker, their experiences pointed to a shared need for dependable mobility.
That theme shaped the TIGGO 7. The company positions the SUV for busy daily journeys and shared family travel, with a spacious, comfortable cabin and a focus on quality and safety. It is intended for urban commuting, school pick-ups and drop-offs, and weekend outings.
TIGGO X7 opens the new TIGGO X series
A second group of families, from Romania, South Africa and Brazil, spoke about backing each other in careers, personal passions and new pursuits. Their stories introduced the TIGGO X7, the first model in the new TIGGO X series.
Designed for family comfort and exploration, the X7 pairs the convenience of everyday urban driving with the ability to handle varied road conditions. Chery says it is meant to cover both weekday commutes and holidays outdoors without forcing a choice between practicality and longer trips.
Chery customer numbers and UK range
“‘For Family’ has never been just a slogan. It is the standard by which we build our vehicles,” Zhang said. The brand counts more than 4.55 million customers worldwide and says it will keep improving its vehicles, products and services.
In the United Kingdom, Chery UK launched in August 2025 and sells four TIGGO SUVs, from the compact TIGGO 4 to the flagship TIGGO 9, each available with Chery Super Hybrid technology. British buyers get a seven-year warranty and complimentary roadside assistance through a network of 85 retail locations. No UK pricing or timing was given for the two new models.
Supplied by Newspress UK (CHERY UK)
This story is based on aggregated news, press release(s) or other sources and was prepared with the help of AI tools, which can make mistakes. Prices, specifications, general information and availability may change, so confirm the details with the manufacturer, other news sources or a dealer.