- Golden Steering Wheel for Best Innovation.
- Ferrari’s first fully electric model.
- Dedicated electric platform, four electric motors.
- More than 60 new patents.
- Award presented in its 50th edition.
John Elkann, Ferrari Executive Chairman, collected the ‘Best Innovation’ trophy at the Golden Steering Wheel (Goldenes Lenkrad) ceremony held in Berlin by German magazine Auto Bild. He was joined on stage by members of the team that developed the Ferrari Luce, the brand’s first fully electric model.
The car is built on a dedicated electric platform, uses four electric motors and brings more than 60 new patents with it. Those elements formed the basis of the recognition.
Golden Steering Wheel history and jury
Established by Axel Springer in 1976, the award marks its 50th edition in 2026. It is now presented by Auto Bild and Bild am Sonntag and recognises new vehicles and innovations in the automotive industry.
This year the jury was made up of 23 personalities, among them figures from the media and entertainment sectors. Its members cited the courage to challenge expectations and argued that innovation begins where convention ends.
Why the Ferrari Luce was chosen
According to the organisers, the win acknowledges an approach that runs across the whole car, from its fully electric architecture, driving dynamics and energy management to its design and user experience.
In the official motivation, Auto Bild said: “Ferrari took a risk with the Luce, challenging expectations of what a Ferrari should look like, what should power it and how it should feel in a new digital era.” The magazine added that the reactions were intense, but that the response from customers speaks for itself.
John Elkann on the Luce award
Speaking at the ceremony, Elkann described the electric model as an entirely new expression of Ferrari, rooted in the company’s history. “This award celebrates the courage to invent,” he said, crediting the people whose talent and determination turned the project into reality. Additional images of the Luce are available on the Ferrari Media Centre.
Supplied by Newspress UK (Ferrari North Europe)
This story is based on aggregated news, press release(s) or other sources and was prepared with the help of AI tools, which can make mistakes. Prices, specifications, general information and availability may change, so confirm the details with the manufacturer, other news sources or a dealer.
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