- Ama Qamata and Temba Bavuma named ambassadors.
- Campaign is called Q: A New Era.
- Supports new-generation Q3 and Q5 arrival.
- Part of Audi’s local product renewal.
- Models available at Audi dealerships nationwide.
Renewal of the Audi Q model range in South Africa now has two well-known local names attached to it. Actress Ama Qamata and Proteas cricket captain Temba Bavuma are the official brand ambassadors for Q: A New Era, the marketing campaign Audi South Africa is running as the new-generation Q3 and Q5 arrive locally.
The campaign is built around the notion that a new era need not mean reinvention. According to Audi, the Q nameplates evolve through sharper design, smarter technology and greater refinement while keeping their foundations, and it sees the same pattern in the careers of its two ambassadors.
Ama Qamata takes her career further
Qamata’s work has grown steadily in range and audience, from Gomora to the international reach of Blood & Water and more mature roles in productions such as Marked. Her recent movie, Fight like a girl, forms part of a growing international profile.
Audi describes her move as a step built on established strengths rather than a dramatic shift. In the campaign she represents a generation taking on bigger opportunities without losing sight of how they got there.
Temba Bavuma and leadership in cricket
Bavuma was the first black South African cricketer to score a test century for the country and the first to captain the national side. In 2025 he led South Africa to its maiden ICC World Test Championship title.
Leadership is now the main thread of his story, seen in his composure under pressure, the standards he keeps and the belief he gives teammates. For the brand, he stands for the confidence that comes with experience.
New Audi Q3 and Q5 in South Africa
The Q3 and Q5 have built recognition with South African customers over successive generations, and the latest versions bring fresh design, more intelligent technology and added refinement. With the local launches of these two SUV ranges, the campaign marks the start of a new chapter for Audi in design, technology and driving.
Customers can see the new-generation Q3 and Q5, along with the wider Q range, at Audi dealerships nationwide or at www.audi.co.za.
Supplied by QuickPic (Audi)
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