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Suzuki honours Gerry Caffrey with 2026 Fellowship Award in Ireland

Ireland Motoring: A dealer since 1987, the winner has represented a single brand for 39 years and once led the Society of the Irish Motor Industry.

Suzuki magazine cover: Honours Gerry Caffrey with 2026 Fellowship Award in Ireland, with the writer's by-line.
The motoring cover made for this story. Visuals by PubgentIQ AI & Newspress UK
The story in brief
  • Gerry Caffrey wins 2026 Suzuki Fellowship Award.
  • Presented at Powerscourt, Enniskerry, County Wicklow.
  • 39 years as a solus Suzuki dealer.
  • With Suzuki Ireland since its 1987 inception.
  • Dealer network numbers 26 dealerships.

Powerscourt in Enniskerry, County Wicklow, was the venue for the 2026 Suzuki Dealer of the Year awards, where Gerry Caffrey of Gerry Caffrey Motors received the Suzuki Fellowship Award. The evening also recognised dealerships that delivered strong customer service over the past 12 months.

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Gerry Caffrey and colleague at Suzuki Ireland awards.
Two men in black tie pose together in front of a dark curtain with the glass award. Visuals by PubgentIQ AI & Newspress UK

Suzuki Ireland dealer awards at Powerscourt

The annual event covers the 26 dealerships that make up the Suzuki Ireland network. Its awards go to outlets that have consistently exceeded expectations in looking after customers during the year.

Alongside these dealer prizes sits a separate honour. The Fellowship Award is given to one person, either from within the dealer network or from Suzuki itself, who has made a clear and outstanding contribution to the company.

Gerry Caffrey and 39 years with Suzuki

This year’s recipient has spent 39 years as a solus Suzuki dealer, meaning no other franchise has been sold from his site. He has been with the brand since Suzuki Ireland was established in 1987.

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Caffrey and his family have built the business together. Both customers and colleagues are known for staying with him over the long term, a loyalty the company attributes to the care and attention he gives people.

Industry role and tribute from Suzuki

His work has reached beyond the showroom. Caffrey served as President of the Society of the Irish Motor Industry during the difficult years that followed the economic crash.

David Kateley, Director Automobile at Suzuki GB PLC and Republic of Ireland, said that for almost four decades Caffrey and his family “have built up something people really trust and want to stay part of”.

Kateley also thanked him for everything he has given the brand since the late 1980s, “all while never having another franchise on site”. Gerry Caffrey Motors continues to trade as part of the Suzuki dealer network in Ireland.

Supplied by Newspress UK (Suzuki Ireland)

This story is based on aggregated news, press release(s) or other sources and was prepared with the help of AI tools, which can make mistakes. Prices, specifications, general information and availability may change, so confirm the details with the manufacturer, other news sources or a dealer.

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