
- Gerry Caffrey wins 2026 Suzuki Fellowship Award.
- Presented at Powerscourt, Enniskerry, County Wicklow.
- 39 years as a solus Suzuki dealer.
- With Suzuki Ireland since its 1987 inception.
- Dealer network numbers 26 dealerships.
Powerscourt in Enniskerry, County Wicklow, was the venue for the 2026 Suzuki Dealer of the Year awards, where Gerry Caffrey of Gerry Caffrey Motors received the Suzuki Fellowship Award. The evening also recognised dealerships that delivered strong customer service over the past 12 months.

Suzuki Ireland dealer awards at Powerscourt
The annual event covers the 26 dealerships that make up the Suzuki Ireland network. Its awards go to outlets that have consistently exceeded expectations in looking after customers during the year.
Alongside these dealer prizes sits a separate honour. The Fellowship Award is given to one person, either from within the dealer network or from Suzuki itself, who has made a clear and outstanding contribution to the company.
Gerry Caffrey and 39 years with Suzuki
This year’s recipient has spent 39 years as a solus Suzuki dealer, meaning no other franchise has been sold from his site. He has been with the brand since Suzuki Ireland was established in 1987.
Caffrey and his family have built the business together. Both customers and colleagues are known for staying with him over the long term, a loyalty the company attributes to the care and attention he gives people.
Industry role and tribute from Suzuki
His work has reached beyond the showroom. Caffrey served as President of the Society of the Irish Motor Industry during the difficult years that followed the economic crash.
David Kateley, Director Automobile at Suzuki GB PLC and Republic of Ireland, said that for almost four decades Caffrey and his family “have built up something people really trust and want to stay part of”.
Kateley also thanked him for everything he has given the brand since the late 1980s, “all while never having another franchise on site”. Gerry Caffrey Motors continues to trade as part of the Suzuki dealer network in Ireland.
Supplied by Newspress UK (Suzuki Ireland)
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