- Dealer of the Year awards held at Powerscourt.
- 26 dealers in the Irish network.
- Six dealers join the Suzuki 100 Club.
- Record 2,000 units sold in Ireland.
- Three more EVs planned through to 2030.
Winners of the 2026 Dealer of the Year awards have been announced by Suzuki Ireland, recognising dealerships across its 26-strong network for their performance and customer service over the past 12 months.
Representatives from the dealers gathered for the ceremony at Powerscourt, Enniskerry, County Wicklow, where Suzuki Board members presented the awards. Categories included long service recognition and sales of 100 cars by a dealer over the year.
Record year for Suzuki in Ireland
David Kateley, Director Automobile, Suzuki GB PLC and Republic of Ireland, said the Irish dealers had achieved a record market share for four consecutive years and another record of 2,000 units sold, well before the end of the calendar year.
Looking ahead, he noted that the e VITARA was launched in Ireland in the Spring, with three more EVs being introduced through to 2030. “I know our dealers will be instrumental in successfully bringing these to market,” he said.
Suzuki 100 Club and long service awards
Six dealers that sold 100 cars or more during the year joined the Suzuki 100 Club: Barry Browne Cars, Cassidy Motors, Thomas Farrell & Sons, Hinchy’s Motors, Windsor Airton and Kevin O’Leary Suzuki.
Long service awards ranged from five to 35 years. Midland Suzuki in Westmeath, Dineen O’ Donoghue in County Kerry, Kevin O’ Leary Silversprings in Cork City and Hinchy’s Motors in Limerick each marked five years. Paschal Kennedy Motors in South Dublin reached 15 years, Trunk Road Garage in Monaghan 30 years, and T Farrell & Sons in Waterford City 35 years.
Sales, aftersales and customer experience winners
Michelle and Jason Cassidy of Cassidy Motors were named Sales Dealer of the Year, having achieved the highest market share for the brand and top performance in e VITARA sales despite operating in the most rural of territories.
Calculated over the previous six months from parts and accessory sales and the customer experience score for trust, the aftersales award went to Dineen O’ Donoghue and his team for their emphasis on communication with customers. Sean Kelleher of John Kelleher (Salthill) received the Customer Experience award for the dealership’s commitment to everyday customer needs in both sales and aftersales.
Supplied by Newspress UK (Suzuki Ireland)
This story is based on aggregated news, press release(s) or other sources and was prepared with the help of AI tools, which can make mistakes. Prices, specifications, general information and availability may change, so confirm the details with the manufacturer, other news sources or a dealer.
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