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Gerry Caffrey receives Suzuki Fellowship Award in Ireland

Ireland Motoring: A Suzuki dealer since the brand arrived in 1987, he also led the Society of the Irish Motor Industry after the economic crash.

Gerry Caffrey holding Suzuki Fellowship Award trophy.
The dealer principal of Gerry Caffrey Motors smiles while showing a glass trophy in front of wood panelling. Visuals by PubgentIQ AI & Newspress UK
The story in brief
  • Fellowship Award goes to Gerry Caffrey.
  • Presented at Powerscourt, Enniskerry, County Wicklow.
  • 39 years as a solus Suzuki dealer.
  • With Suzuki Ireland since 1987.
  • Dealer of the Year winners also named.

At Powerscourt in Enniskerry, County Wicklow, Suzuki Ireland recently announced the winners of its 2026 Dealer of the Year awards. The annual event recognises dealerships across the brand’s 26-strong network in Ireland that have consistently exceeded expectations and delivered strong customer service over the past 12 months.

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Gerry Caffrey with Suzuki Fellowship Award and colleague.
Two men in black tie pose arm in arm before a dark curtain at the dealer awards. Visuals by PubgentIQ AI & Newspress UK

What the Suzuki Fellowship Award recognises

A further accolade announced on the evening was the Suzuki Fellowship Award. It goes to a person from within the Suzuki dealer network, or from the company itself, who has made a clear and outstanding contribution to the business.

This year the award was handed to Gerry Caffrey of Gerry Caffrey Motors.

Gerry Caffrey and his family business

Caffrey has spent 39 years as a solus Suzuki dealer and has been with the brand since Suzuki Ireland was established in 1987. Over that time he and his family have built up a family business in the true sense.

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Customers and colleagues alike are known for staying with him for life. The release credits this to the way he looks after people, with real care and attention.

Industry role and comments from Suzuki

David Kateley, Director Automobile, Suzuki GB PLC and Republic of Ireland, congratulated Caffrey on the award. “For almost four decades, you and your family have built up something people really trust and want to stay part of and that’s a lovely reputation to have earned,” he said.

Kateley also pointed to Caffrey’s work beyond his own dealership. He served as President of the Society of the Irish Motor Industry through the difficult years that followed the economic crash, a contribution Kateley said deserves recognition in its own right.

Kateley noted that Caffrey has given everything to Suzuki since the late 1980s, all while never having another franchise on site. The award marks one of the longest-standing relationships in the brand’s Irish dealer network.

Supplied by Newspress UK (Suzuki Ireland)

This story is based on aggregated news, press release(s) or other sources and was prepared with the help of AI tools, which can make mistakes. Prices, specifications, general information and availability may change, so confirm the details with the manufacturer, other news sources or a dealer.

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